Shopify vs Custom E-commerce in India: Which to Choose?

Choosing between Shopify and a custom e-commerce solution affects cost, control, and scalability. Here’s a practical comparison for Indian businesses.

Shopify: Pros and Cons

Pros: Quick to launch, hosted, secure, lots of themes and apps. Good for standard product catalogs and D2C brands. Payment options include Indian gateways.
Cons: Monthly fee, transaction fees on some gateways, less flexibility for very custom workflows.

Custom E-commerce: Pros and Cons

Pros: Full control over design, features, and integrations. No per-transaction platform fee. Can be tuned for B2B, marketplaces, or complex logic.
Cons: Higher upfront cost and longer build. You need maintenance and hosting.

When to Choose Which?

Choose Shopify if you want to go live fast with a standard store and predictable costs. Choose custom if you need unique features, heavy customisation, or specific integrations that Shopify can’t easily provide.

We build both Shopify stores and custom e-commerce. Tell us your requirements for a recommendation and quote.